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Videos

Generation Create!

The beauty industry is on a strong growth trajectory. Definitions of beauty are changing, the value of sustainability and the importance of self-care are growing and the role of influencers is evolving. The industry's growth is further fuelled by...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Charlene Van Zyl, David Wright, Karlien Kriegler
November 22, 2023
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Citation

Van Zyl, Wright and Kriegler (2023a, November 22). Generation Create!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/generation-create-12336


Videos

Digital assistants- A brand's best friend?

Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that Digital Assistants are set to be a new personalised...

Catalogue: Congress 2016: #WOW
Author: David Wright
June 15, 2016
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Citation

Wright, D. (2016a, June 15). Digital assistants- A brand's best friend?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/digital-assistants-a-brand-s-best-friend-